Traditional Retailers vs. Challenger Companies

Get a sneak-peek into the battle for the future of retail

We are seeing a seismic shift in grocery: curbside pickup, contact-less shopping, and home delivery services are the new norm. Traditional "legacy" grocers are shifting focus to e-commerce to cater to increasingly tech-savvy customers, while several digital-native technology companies have entered the market.

Egen recently looked at how disruptive companies (Instacart and Amazon) compare against the traditional players (Walmart, Kroger, Safeway, and Target). We analyzed customer feedback, app user journeys, and pricing to understand if these challenger companies are outperforming their legacy counterparts.