Reimagining Retail for Real-Time Responsiveness
Using Real-time Architecture to Deliver the Optimal Customer Experience and Operational Efficiency
To match heightened consumer expectations, retailers are focusing on a segment of one, delivering highly personalized experiences, communications, and targeted offers based on an intimate understanding of each customer’s individual needs and behavior.
But, they also have to go beyond personalization—to deliver convenience as well. To ensure consumers get what they want, when and how they want it, retailers have to make the fulfillment experience more robust and more omnichannel. It’s not just about shipping to the door, it’s also being able to reserve online and pickup in-store.