How The Best Companies Use Data to Build Better Products and Experiences

Why is Disney investing billions of dollars into a wristband?

Why does Walmart care when it’s going to rain?

Why does Target launch their swimwear collection in the winter?

And since we’re asking the hard questions: Why is it that some Ice cream parlors consistently sell more Ice cream in the winter than they do in the summer?

The answer to many of these questions can be boiled down to one single word: data. Data informs these businesses on how to make proactive decisions that, at first glance, seem illogical. So, let’s get these questions answered.